Sam Hongyuan Zhang
Advertising M.A.
Savannah College of Art and Design

















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Misfits Market #EatUgly
A campaign to raise awareness of Misfits Market’s mission of reducing food wastage via saving and selling for visually misshaping produce.

Collaborated with: Aimar Diaz, Melisa Khan, Jiya Ren
Award: International Design Awards - Honorable Mention

Strategy

The campaign focues on showcasing adorable “produce misfits”, and how opting for these “misfits” reduces food waste.

Campaign



































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